BUILT
FOR
BROADCAST.
Animation, motion graphics, and live broadcast identity for sport. A studio built to move at broadcast pace — without compromising on craft.
WHO WE ARE
Feed Me Light is a London-based creative studio producing animation, motion graphics, and visual content for some of the world's most recognised brands. Our team is compact, senior, and built around flexibility — moving fast without losing quality, across broadcast, brand, gaming, and live production.
Craft at the Core
Every output carries the same standard — from a global FIFA campaign to a live broadcast graphic package. Quality isn't conditional on scale.
Technology-Led
We're actively building with the latest production technology — real-time rendering, generative workflows, and automated pipelines — to deliver more, faster, without compromise on finish.
Built for Live
Our team has direct roots in broadcast production environments. We understand playout, operator workflows, and the constraints of live delivery. This isn't adjacent experience — it's foundational.
Compact. Flexible. Accountable.
No layers of account management. You work with the people making the work. Decisions move fast, timelines hold, and the output speaks for itself.
WHAT WE BUILD
Live Graphics Packages
Scorebug, lower thirds, name straps, timers — all templated for operator control and live playout. Designed for the truck, not the presentation.
Data-Driven Overlays
Live API integration with competition systems. Scores, rankings, faults, and timing update automatically. Operator triggers. Data populates.
Title Sequences
Broadcast opens that establish the visual world of the production — sport-specific, brand-coherent, built to feel premium from frame one.
Athlete ID / Lower Thirds
Rapid-fire competitor identification across a full field. Legible, consistent, and on-brand at the moment it matters most.
Stings & Bumpers
In/out animations, replay treatments, ad break idents. Every transition carries the identity without slowing the broadcast down.
Graphic Systems
We build operator-ready systems, not one-off assets. A production team can run the full package in the truck without a designer present.
Multi-Format Output
Broadcast, streaming, DOOH, social — one visual system, multiple optimised deliverables. We work across output environments as standard.
Sponsor Integration
Rights-holder and sponsor identity handled consistently across every graphic element — colour, typography, lockups, and placement tiers.
THE WORK
Qiddiya — Play All
Large-scale motion design for Saudi Arabia's flagship entertainment city. Prestige broadcast-adjacent brand work at FIFA-level scope, with complex 2D/3D pipeline.
World Football Summit — FIFA 2026
Motion graphics in a mixed pipeline for the World Football Summit, centred on the 2026 FIFA World Cup. Data-led visual storytelling across multiple broadcast formats.
SBK Betting App
Motion graphics for Smarkets' live sports betting platform — fast-moving data overlays and real-time graphical information design. Direct parallel to live broadcast graphics.
Zurich
Restrained, sport-leaning motion graphics with clear graphic hierarchy — the same visual logic applied to live broadcast overlays.
Kinetic — Sequence Edit
High-energy motion graphics pitch for large-format DOOH environments. Demonstrates the kinetic graphic language and format flexibility that transfers directly to live broadcast output.
IBC Flow
Motion graphics production for IBC — the international broadcast industry's flagship conference. Directly within the broadcast production world.
QIDDIYA
CITY
TITLES +
TRANSITIONS
Graphic Title 01
Graphic Title 02
Graphic Title 03
Graphic Title 04
LOGO +
BRANDING
Logo Reveal 01
Logo Reveal 02
Brand Expression 01
Brand Expression 02
Brand Expression 03
Brand Expression 04
3D + TEXTURED
EXPLORATIONS
3D Exploration 01
3D Exploration 02
3D Exploration 03
3D Exploration 04
3D Exploration 05
3D Exploration 06
THE WORK: MOTION + DATA
Real Vision — Broadcast Intro
Broadcast intro package for financial media platform Real Vision. Title sequence and on-screen graphic system with data hierarchy and strong visual identity.
Real Vision — Gold Intro
Second Real Vision title sequence — demonstrating FML's ability to build consistent visual systems across multiple broadcast touchpoints from a single identity.
TransferWise — Data Motion
Data-visualisation-led 3D and motion graphics. Live financial data presented in broadcast-quality animated format — the same visual and technical discipline as live sports overlays.
Cisco
Branded motion graphics using shape-based graphic language — structured visual information design with strong on-screen hierarchy. The building blocks of broadcast graphic systems.
Tracfone
3D-led production with text overlay and motion graphics elements integrated throughout. Demonstrates the studio's integration of 3D and graphic design at broadcast format scale.
Prada
High-end 3D, 2D, and motion graphics for one of the world's most demanding luxury clients. The quality bar applied equally to sports broadcast output.
INTERNATIONAL SCALE
International Sports — Multi-Format
Extensive DOOH and social content production across both tournaments — English and Arabic bilingual outputs, high-volume asset pipelines, delivered under live event timelines. FML operating at FIFA-level logistics and output scale.
Title Sequences — Network Broadcast
Multiple opening title sequences for American Horror Stories, produced for Disney/FX in collaboration with Elastic.tv. Network broadcast delivery. Frame-perfect animation. FML working inside the pipeline of one of the world's largest production ecosystems.
Ongoing Large-Format Output
FML maintains an active partnership producing large-format broadcast-grade motion content for DOOH environments. Work is typically white-labelled. Private references available on request.
Real-Time + Generative Workflows
Beyond traditional production, FML is actively building with real-time rendering engines and generative technology — enabling faster iteration, automated asset scaling, and live-output-ready graphic systems. The same technology infrastructure that makes our DOOH and social pipelines efficient is directly applicable to broadcast graphics production.
WORLD
STAGE
Broadcast-ready creative for the world's biggest sporting stages — opening ceremonies, mascot activations, social, and DOOH for international audiences at scale.
FIFA World Cup 2022
Opening ceremony, mascot activation, and large-scale social and DOOH content — delivered across English and Arabic outputs for a global broadcast audience.
View Project ↗AFC Asian Cup 2023
Full creative suite for the Asian Cup — mascot activations, social content, and DOOH across bilingual ENG and AR formats. High-volume pipeline delivered under live tournament timelines.
View Project ↗FIFA U-17 World Cup 2025
Mascot activation and film production for the FIFA U-17 World Cup — world stage creative for international football.
View Project ↗TITLES +
BROADCAST
Frame-perfect title sequences and broadcast event content for network TV, streaming, and gaming — delivered to the highest production standard.
Dead Island 2
Cinematic title sequence for Deep Silver's Dead Island 2 — high-impact broadcast-format animation for a global gaming audience.
View Project ↗Truth Be Told — Season 2
Opening title sequence for Apple TV+'s Truth Be Told Season 2 — premium streaming delivery at network broadcast standard.
View Project ↗American Horror Stories
One of multiple opening title sequences produced for American Horror Stories on Disney/FX, in collaboration with Elastic.tv — network broadcast delivery across multiple episodes.
View Project ↗BODART
Denis started his career in broadcast at RTBF — Belgian national television — producing 3D motion design for live TV. He moved to London in 2009, freelancing across Nexus, Electric Theatre Collective, and Picasso before founding Feed Me Light in 2015.
His instincts as a creative director are shaped by broadcast-native experience — he's worked inside the pipeline, not just alongside it.
Previously: RTBF · Nexus · ETC · Picasso Focus: Broadcast · Real-Time · GenerativeSoccer TV Broadcast Intro
Live soccer broadcast title sequence — Denis's most direct pre-FML credential to this brief.
Grand National — The Outsider
Broadcast motion design for the UK's most prestigious horse race — equestrian sport, prestige broadcast context.
Bremont — Stephen Hawking Edition
Motion design for Bremont's Stephen Hawking Special Edition watch — prestige luxury brand production at a high craft level.
Zoom TV — Title Sequences
Broadcast TV title sequence series for Zoom TV.
Golden Palace — TV Spot 01
Broadcast TV ad with strong motion graphics treatment.
Golden Palace — TV Spot 02
Broadcast TV ad with strong motion graphics treatment.
British Gas — Motion 01
Broadcast motion design from Denis's pre-FML freelance period.
British Gas — Motion 02
Broadcast motion design from Denis's pre-FML freelance period.
British Gas — Motion 03
Broadcast motion design from Denis's pre-FML freelance period.
PIRARD
Olivier leads FML's 3D production. His background spans 3 Little Pix Studios in Brussels and Mainframe Studios in London — art direction, VFX supervision, modelling, lighting, and compositing across commercial and broadcast work.
Previously: 3 Little Pix · Mainframe Studios Focus: 3D · Lighting · LookDev · VFXHEAD Kore Skis
Sports product 3D and motion graphics for HEAD.
Meritus
3D and motion graphics production.
RTL-TVI — Reporters
Broadcast on-air graphics for RTL-TVI, Belgium's leading commercial broadcaster.
RTL-TVI — Images à l'appui
On-air broadcast ident for RTL-TVI.
RTL-TVI — Soirée
Evening programming broadcast graphics for RTL-TVI.
RTL-TVI — Soirée sur RTL
RTL Group evening broadcast ident and on-air graphics.
RTL-TVI — La Rentrée Politique
Political programming title sequence for RTL-TVI.
Bekaert — World of Wire
Precision 3D production for Bekaert.
MTV Armani
Broadcast-format production for Armani via MTV.
Additional references from Olivier's freelance portfolio to be added.
SHOWJUMPING
GRAPHICS PACKAGE
- On-screen scoring and timing overlays
- Competitor and athlete identification graphics
- Title sequence and broadcast open
- Transition stings, replay bumpers, and idents
- Extended data and statistics panels
- Sponsor and rights-holder integration
- Streaming, OTT, and social format variants
- DOOH and live event display treatments
- Live API integration — competition timing + scoring systems
- FEI / event management data feed compatibility
- Operator-ready templates — no designer required in truck
- Multi-format logic — qualifying, finals, team events
- Broadcast-standard playout system compatibility
- All assets in broadcast-standard formats + resolutions
- Operator documentation and onboarding
- Post-broadcast asset review and versioning
06 · Next Steps
TALK.
We'd welcome a conversation to understand the broadcast setup, data infrastructure, and deliverable requirements — and put together a properly scoped proposal.
We can provide a broadcast-focused showreel cut,
a credentials call with Denis and the team,
and a full proposal once the brief is confirmed.
LIGHT
London · Riyadh · Auckland
Founded 2015
Award-winning animation
and creative production studio